New technologies often evoke anxiety due to unfamiliarity, complex interfaces, and potential security risks. These fears, stemming from lack of knowledge or confidence, can hinder adoption. Particularly challenging are “placeholder fears,” which obscure underlying issues. Addressing trust and confidence is crucial to overcoming these barriers and ensuring successful technology integration. Building trust and confidence involves understanding their distinct roles in technology adoption. Trust relates to the perceived reliability and safety of technology, while confidence concerns personal ability to use it effectively. The approchac offers an exercise to identify specific fears of target groups, such as through persona models and the 5-why method, to address underlying concerns. The MLU explores trust and confidence in technology, focusing on their impact on user fears. By addressing fears and promoting trust and confidence, the MLU emphasizes fostering familiarity, understanding, and empathy to enhance stakeholder engagement with LDTs.